Marketing and Strategy Health Affairs

Questions: 1. Provide a brief summary of article and the initiative under review or discussion (besure to include the title of the article, the direct link and the hub categoryassigned)2. Identify and discuss the explicit Marketing Environmental factor/force which was thecatalyst for the Marketing Initiative. Include in your answer whether this a Micro orMacro factor.3. Provide comments on how well you consider the initiative responded to the changein the Marketing Environment (including reasons why) and whether it would provideto be successful in establishing a competitive advantage for the organisation. Answers: Article: TELSTRA MARKETING JOBS INFLUENCED IN LATEST ROUND OF RESTRUCTURING (Marketing Magazine. (2016).Telstra marketing jobs impacted in latest round of restructuring. [online] Available at: https://www.marketingmag.com.au/news-c/telstra-restructuring-marketing-roles/ [Accessed 27 Oct. 2016].) 1. The particular article highlights the restructuring process of Telstra for enhancing the business opportunities in an efficient manner. By analyzing the article, it can be assessed that the marketing roles at Telstra would not be a part of the staffing structure due to the imbalanced situation at the telco (Marketing Magazine. 2016). Over the past few years, the telecommunication market has been expanding their business across the foreign market in a robust manner. In this article, the restructuring of Telstra has been discussed in a brief way. Telstra being the telecommunication giant has been trying to restructure their business opportunities for obtaining enormous growth in the industry. The telecommunication giant called Telstra had included the redundancies in the marketing department. 2. By analyzing the microenvironment of the company, it can be assessed that the particular company has been restructuring its business for the enhancement of the trade in future. The broad set of repositioning could be highlighted through the cuts at the teleco. For restructuring the business, the particular company has planned to move or retrenchment hundred of roles from the organization (Farooq and Farooq 2014). Consequently, it would affect the business badly. On the other hand, other 15 jobs would be affected by the implementation of this particular process in the business. The management of the organization has been assuming that the particular process would make a huge transition in the business over the next seven weeks. On the contrary, the particular company has discussed that the organization would not confirm specific numbers of details of the roles and responsibilities involved in the business. However, the spokesperson has discussed that marketing that a restructuring of the retail marketing team is underway. The changes on the retail marketing team have already been announced for aligning the activities with the business priorities. By analyzing the restructuring process of the business, it can be assessed that the team would be restructured around six key functions including operations, channel marketing, brand marketing, consumer mobility marketing, consumer wireline marketing and the business market. 3. For gaining the competitive advantages in the business, the organization has taken the initiatives of restructuring the business in an efficient manner (Gandolfi 2013). On the other hand, the particular article has highlighted the importance of reformation of the business. The particular restructured process may take a long time. By gaining the competitive advantages, the particular organization could obtain the high sales revenues in the business. Over the past few years, the telecommunication sector has been experiencing high growth in the business (Iglehart 2013). Hence, Telstra has been trying to reform their business in order to obtain the remarkable achievement within the certain timeline. In this article, it has been discussed that the existing team would be organized in six different categories. According to the management, the reformation of the retail department would be the best possible solution for enhancing the business opportunities in an efficient manner. However, the structural change would cause the retrenchment for hundreds of roles within the business, which might result in damaging the brand values of the company. References: Iglehart, J.K., 2013. A new day dawns for workforce redesign.health affairs,32(11), pp.1870-1870. Gandolfi, F., 2013. Workforce downsizing: Strategies, archetypes, approaches and tactics.Journal of Management Research,13(2), p.67. Farooq, M. and Farooq, O., 2014. Organizational justice, employee turnover, and trust in the workplace: A study in South Asian telecommunication companies.Global Business and Organizational Excellence,33(3), pp.56-62. Marketing Magazine. (2016).Telstra marketing jobs impacted in latest round of restructuring. [online] Available at: https://www.marketingmag.com.au/news-c/telstra-restructuring-marketing-roles/ [Accessed 27 Oct. 2016].